Vertu drives online growth with AutosOnShow

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Vertu Motors plc has completed the rollout of AutosOnShow technology across 17 brands in its network. The rollout to 112 dealerships was completed in record time thanks to the use of online and in-app training. The move will help put video and imagery at the heart of a digital marketing campaign that will support used car sales across the group.

AutosOnShow is part of BCA, which recently announced an exclusive five-year remarketing agreement with Vertu Motors plc, the nationwide motor group that operates over 124 outlets representing 22 manufacturers across the UK. The deal is one of the largest ever seen in the remarketing industry.

Tom Cummings, group internet and digital marketing manager at Vertu Motors plc said: “The team at AutosOnShow supported the rollout of the platform with some excellent service and we are getting good feedback from our teams. Digital media is central to winning new customers and building levels of engagement. Our work with AutosOnShow has led to greater brand consistency and driven sales.” The group's dealers use the AutosOnShow Dealer Solution to capture high-quality video and imagery of their stock which has helped improve footfall. The images are catalogued using an advanced number plate recognition system that pulls information from the DVLA. Images and data are then automatically uploaded to websites and classified sites through an API. 

Adam Price from AutosOnShow said: “The rollout was completed in just three months and the platform is now seeing 1,000 vehicles uploading weekly. It will play a big part in driving clicks and conversion through the online sales channel. “AutosOnShow ensure its business solutions are easy to use from the moment they are adopted by the customer.  We have built an effective solution for dealers that provides a consistent look and feel that supports both retailer and manufacturer brands and can be integrated and used quickly and easily.” 


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